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2010: the year of new Top Level Domains
This year will be the year of the new top level domains, and we wanted to use this opportunity to share our knowledge with you:
What are gTLDs? The Internet has seen tremendous evolution with the introduction of specific extensions such as .info, .mobi, and .asia to complement the .com. The creation of these extensions has helped companies to better define their Internet presence while allowing customers to more easily find the right products or services.
“New” gTLDs? Comforted by the success of those extensions, ICANN has decided to accept much more extensions including special-purpose ones such as generic terms or even brand names.
While the whole list and the candidates remain still unknown, there are some chances to see some capital cities (.berlin, .paris…) or categories (.music, .web…) to complement the existing TLDs.
Protecting your Brand online Far from a threat, this change could be a tremendous opportunity for your company! It would give your brand immediate recognition on the Internet: when your competitors are stuck with “http://www.myproduct.com” bring your customers to the instantly memorable “http://MyBrand”! Control your own Internet space and distribute domain names to all your subsidiaries, key entities… or even customers!
If you don’t want to own your own TLD, your brand will flourish in one or several of the new TLDs that are currently talked about: .bank? .health? .sport? .radio?
A team of Experts… At your Service Over the last ten years, we developed an expertise in the domain name Industry with a special interest on new gTLDs. Taking an active part in ICANN meetings since the first new extensions were announced in 2000, our experts can effectively inform you through our up-to-the-minute announcements as well as represent your interests in any of the numerous forums where ICANN seeks input from the Community.
The way forward 2010 will see several milestones that no Internet-focused can miss:
- ICANN has initiated a public comment period which allows small and large companies to express their concerns and opinions on new gTLDs and the way forward. You should be heard too and we can help!
- Following this consultation, ICANN will start an “Expression of Interest” period before the summer, where any and all entities willing to obtain a new gTLD will have to participate in the process and provide key information on the project: the Team can guide you every step of the way and ensure your application is ready in record time.
- Our team will bring you a large and diverse expertise and will accompany you from A to Z through your application, by filling in ICANN’s requirements and understanding the different processes
As the application deadline is getting closer, it would be quite useful for us to meet you so we can understand your needs and interests and explain the complete process in greater details.
Don’t hesitate to contact us directly so we can schedule an appointment at your earliest convenience. In the meantime we remain,