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Domain name management strategy
For corporations with an international presence, the importance of having a comprehensive Domain Name (DN) management strategy cannot be overemphasized. The globalization of business has pushed the marketplace into an international arena driven by the Internet while at the same time placed companies at risk of domain hijacking. Corporations are forced into registering hundreds and thousands of DNs to prevent interruption of business and brand dilution by cybersquatters. The damage to a corporation’s reputation and the loss of revenue caused by cyber criminals have been documented world wide.
To determine what actions should be taken to prevent disruption and damage to the company, product or service, a corporation should thoroughly understand the nature of the threats. The corporation should then become informed about best practices in managing Domain Name portfolios for optimal brand protection and valuation.
This should be followed by an assessment of the current Domain Name portfolio management system benchmarked against best practices. Finally, a corporation should decide whether it has onboard the necessary expertise and resources to manage effectively and proactively its DN portfolio. If not, a corporation should engage the services of VAYTON specializing in DN portfolio protection and management.