Dot Brand - New GTLD
Farewell to “.com” and hello to “.brand”, “.business” and “.town” domain names. Let’s take a look at the challenges and consequences.
Dot Brand: What’s the point?
There are 200 million domain names worldwide. For brands such as Chanel, for example, there is constant monitoring of Internet sites to protect the brand name. Multiple top level domains such as .com, .lu, .asia, .biz, etc. means the hunt is endless. Now, with the release of so-called “.brand” extensions, the prestigious company will be able to acquire “.chanel” and bring together all of the group’s brands in this secure space. In the near future, “.fashion” will be registered by a major player in the fashion world, bringing together all of the activities in this sphere. The same goes for “.luxembourg”, but this is out of bounds to all but the State and the city. Subsequently, the owners of these domains can allow other companies to register domain names like “shoes.fashion” and “tourism.luxembourg”. The explosion of a community-based web is fast approaching.
What is the return on investment?
In the same way as when a trademark is registered, the first to register the domain name will generally get it, but awareness and prior rights are taken into account. The cost may seem exorbitant to companies, but the 80% tax exemption laid down by the law of 19 December 2007 will enable companies to recoup their outlay quickly. In fact, in the space of one or two years, the investment will be offset by tax savings. This Luxembourg government initiative intends to promote the development of intellectual property and new technologies in the country. The benefits will soon be felt.
How does it work?
Applications will have to be filed with the ICANN (www.icann.org) from 2012 onwards. The addresses will be up and running several months later, following approval. As far as Luxembourg is concerned, this new mechanism is an extraordinary opportunity to become a global centre of excellence when it comes to intellectual property. VAYTON.Brand Capital, a company based in the Grand Duchy, advises and assists local and international businesses. In this highly specialized field, informed advice means that the purchase of a “.brand” name can pay for itself and a domain name of this kind can be optimized quickly and effectively. The added value, only an expert can provide, means you won’t be at sea in a constantly changing sphere.
Why Choose VAYTON for your DOTBRAND - NewGTLD?
- VAYTON offers a ready-to-go package of new gTLD consultants who are ICANN members and a registry technology already linked to 1700 registrars.
- We have a new gTLD Management platform to help clients efficiently handle large numbers of domain registrations linked to multiple access rights and validation management.
- We offer financial aternatives to auto-finance your DotBrand application by including legal and tax advices.
- We are partening with a market leader for the registry solution.