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Name creation process
Step 1: Project study
Before brainstorming and crafting names, the VAYTON creative team learns about your business to understand your vision and capture the essence of your company, product or service.
Step 2: Name creation
Your business might not be able to invest in the considerable time and effort required to create an ideal name. That’s why we offer two possibilities. A company may choose to save time by selecting a new name from our portfolio of registered, ready-to-use company and product names. Or a company without time constraints may request on-demand tailor-made name creation and registration services. Our multicultural creative team relies on powerful proprietary computer software to help generate names and thoroughly check availability of names. As a precautionary measure, .com domain names for newly created names are registered. Then the names are sent to our name testers.
Step 3: Name testing
We have an international consumer panel from 30 countries. This panel reviews your possible new company identity and verifies that the name(s) fulfill the following conditions: a. International acceptance b. Sound of the brand c. Pronunciation and meaning, avoiding similarities to existing brands d. Brand memorization.
Step 4: Client’s choice
To simplify your final choice, we provide a short list of two to four names, selected as offering the best branding potential. You may request that we translate the selected name into Asian languages (Chinese 中文, Japanese日本語, and Korean한글) for the fast growing Asian market.
Step 5: Registration of domain names and trademarks
After the final choice for a new name is made, we register local domain names and trademarks to protect your new asset. Our team located in Luxembourg manages all configurations of the domain names. Additionally, for each domain, we create and manage a personalized local page to maximize your Internet presence. All your targeted countries will be covered.
Step 6: Creating value with your new name
At VAYTON we help ensure your new name builds capital. It is an asset that over time will add value to your company.